At least give people the choice. Baby powder giant Johnson & Johnson has been ordered to pay over $2.2 billion to 22 women with ovarian cancer. Fox died from the cancer in October 2015. But the science wasn’t on trial in St. Louis; Johnson & Johnson was. It’s put on babies. “Dr. Their lawyers alleged the company knew its talc was contaminated with asbestos. It was that health issue -- and not baby powder use -- that caused her cancer, they argued. Farrar, who’s 40 and black, says she’d used Baby Powder and Shower to Shower (which J&J sold to Valeant in 2012) for the last two decades. When asked why she was suing J&J, she said, “To put out there that we as women got to take care of ourselves. “In today’s climate, though, that looks horrible. Talc use is associated with worse odds, 1 in 53, according to those epidemiological studies. The other 0.2 percent is a mix of fragrant oils. “They do understand there was some evidence of a connection between talc and cancer, and J&J didn’t tell customers about it.”. Why haven’t we heard about any ill effects?”, “We, the talc industry, dodged a bullet in December. Imerys Talc America, the biggest talc supplier in the country and the sole source of the powder for J&J, was also named as a defendant. Goodrich said the company listens when consumers raise concerns about ingredients. Cosmetic talc isn’t a big part of Imerys’s business. View our online Press Pack. Neither became a spokeswoman for the brand. All rights reserved. The defense counsel, with great skepticism, called that figure “astonishing.” Ness also noted that although black women generally have lower odds than white women of getting ovarian cancer, a small study recently showed they’re more at risk of developing ovarian cancer when exposed to talc. An investigation by news agency Reuters reviewed previously confidential documents showing the company's raw talc and finished powders sometimes tested positive for small amounts. Why haven’t we heard about any ill effects?”. You can also download our Android App or IOS App. A few reported that the talc also seemed to ease diaper rash. J&J didn’t give people a choice.” Among the most painful revelations, he says, was that in the 1990s, even as the company acknowledged concerns in the health community, it considered increasing its marketing efforts to black and Hispanic women, who were already buying the product in high numbers. “And so was the jury.”. Johnson & Johnson says it will continue to defend the safety of talc, and it does so on its website. Before the year ended, however, Luzenac stopped backing studies to prove talc’s safety because the “horse has already left the barn,” wrote one executive, noting that cosmetic companies had also cut funding. Eva Echeverria, 63, said she began using the powder when she was 11. “Whether or not the science indicates that Baby Powder is a cause of ovarian cancer, Johnson & Johnson has a very significant breach of trust,” says Julie Hennessy, a marketing professor at Northwestern’s Kellogg School of Management. After hearing about the J&J marketing document, she began crying. No baby is in sight. The first woman to sue Johnson & Johnson for not warning of the risks of talcum powder was Deane Berg, who was diagnosed with ovarian cancer in 2007. Among its first products were adhesives infused with pain relievers such as mustard seed, capsicum, quinine, and opium. In 1982 a study in the journal Cancer by Daniel Cramer, an epidemiologist at Brigham & Women’s Hospital in Boston, showed the first statistical link between genital talc use and ovarian cancer. J&J’s later tests disputed the agency’s asbestos findings, but FDA officials stood by their conclusion. The countrywide lockdown from March last week impacted both producers and processors badly. It is a reversal of the company’s earlier talc-litigation scorecard, as it lost three of the first four cases tried in St. Louis over the talc-cancer claims starting in 2016. Johnson & Johnson began selling Baby Powder more than 100 years ago, soon after the company was founded in New Brunswick, N.J. She was careful about her appearance and liked to tend the garden in front of her home in Birmingham, Alabama. Email us at tips@the-sun.co.uk or call 0207 782 4368 . Referring to a statement a few years earlier, he wrote: “At that time there had been about 9 studies (more by now) published in the open literature that did show a statistically significant association between hygienic talc use and ovarian cancer. They told a jury in the US state of Mississippi that talcum powder led them to develop ovarian cancer. Product line consists of baby powder, shampoos, body lotions, massage oil, shower gels and baby wipes.The brand has reputation for making baby products that are "exceptionally pure and safe" since at least the 1980s. “My grandmother and mother used it, and I learned from them,” she says. For other inquiries, Contact Us. They also suggested that Luzenac and J&J exerted influence over a government group. Airlines take care of business fliers; loyal shoppers get special deals at stores. We know that anyone suffering from cancer is searching for answers, which is why the science and facts on this topic are so important. A study commissioned by the US Food and Drug Administration, which included testing a variety of talc samples, including J&J, from 2009 to 2010, found no asbestos in any of them. Customize your preference and get a personalized recommendation of stories based on your interest. In the 1990s a toxicologist named Alfred Wehner worked as an outside consultant for J&J. Credit: Copyright 2016 The Associated Press. Allison Brown, J&Js lead defence lawyer, urged jurors to use their common sense in deciding whether Forrest’s ovarian cancer was caused by her use of talc-based powders. At the Fox trial, Ness did some harsh math for the jury. Some of J&J’s competitors, including Gold Bond, California Baby, and Burt’s Bees, sell baby powder made of cornstarch only. In the late 1990s, according to a Luzenac memo introduced at the trial, executives visited the head of epidemiology at the University of California at Irvine for advice on how “to stop the rumor about Ovarian cancer.” One suggestion: Get “two or three experts from the club” to make the scientific case.

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