Every metro area has an ad jingle that plays year after year after year, burrowing its way into the local consciousness: Empire Today, Carmel Limousine, Kars4Kids, J.G. Do you know that Shane Co. is open weekdays till eight, Saturday and Sunday till five? What, exactly, has Tom Shane done to make everybody so angry? Join me, friends, on this journey of diamond pitching, and of the catchiest radio commercial there ever was. Are you reciting it in your head? In appreciation of Shane Co. and the catchiest radio commercial there ever was. And at Shane Co. you can upgrade your Shane Co. diamond at any time and pay only the difference in price, without having to spend double. The company was founded in 1971, and is based in Denver, Colorado.. Could you repeat the entire ad from memory, down to the little pauses, the words he says just a little bit louder so you know they’re important? By choosing I Accept, you consent to our use of cookies and other tracking technologies. Loading ... My lovely I2 clarity color D diamond from Shane Co - Duration: 9:00. There is contagion, and then there is having a friend in the diamond business. Then he says the magic words: “Now YOU have a friend in the diamond business.”. All my jewelry is made of plastic. Visit your local Shane Co. jewelry store for the best collection of engagement rings, wedding rings and fine jewelry. But when I go home, I know just where to find him. When I die, the last thing I’ll think about is the Bay’s Shane fiefdom: Cupertino, San Mateo, and Wal-Nut Creek. he had me sold growing up in portland, but know it seams like total BS that a small diamond shop in oregon has "jewelers traveling the globe searching for the ... That smiling circuit board on the TV commercial… The ads are seemingly on every radio station, waiting to pounce on every last commercial break. Which franchises will drop off or make the leap? They list what you can find: “diamonds, rubies, sapphires, and pearls…” and they inform their audience that the selection found at Shane Co. just cannot be beat. He was even made fun of on a 2007 episode of South Park as one of Colorado’s biggest stars. Do you know what comes next? ‘The Bachelorette’ Premiere Reaction: What’s Going on With Clare and Dale? I know this because I have been told this fact somewhere around — if I had to guess — 10 billion trillion times. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. I’ve never seen one. Unlike most jewelers, we never charge add-on fees for sizing your Shane Co. ring, setting the diamond, or for our Free Lifetime Warranty. Kim M 1,257 views. The Ringer’s NBA staff weighs in. He’s been rumored to speak quietly in public, to avoid detection. Who else has challenged Mister Softee by listing regional highways? Do you know the exact towns where Shane Co. has locations? In appreciation of Shane Co. and the catchiest radio commercial there ever was. And if you’ve spent time in any of the places Shane Co. calls home, you’ve heard founder and CEO Tom Shane extoll the virtues of his diamonds, explain the intensity of his relationships with diamond traders in Antwerp, list the reasons your sweetheart might deserve his wares, and so on. I don’t know anything about karats or settings or gem clarity. Wentworth, Beacon Plumbing, Cellino & Barnes, Eastern Motors, Luna. Buy risk-free with our 60-day return policy and … (The Novato location has since closed, but lives on in a looping drone in the hearts of Bay Area radio listeners.). “Tom Shane is * not * my friend in the diamond business,” someone wrote on Yelp. And is this finally the year Dave Roberts gets the hook for his questionable bullpen usage? To learn more or opt-out, read our Cookie Policy. Shane Co. is one of the largest jewelers in the country. Officially the Offseason: Coaching Carousel, Team Building, and the Draft for Dummies, Breaking Down “Corner Boys” and the Character of Michael Lee, “Rule 53,” Dak Prescott’s Injury, and a Rare Tuesday Night NFL Game. But I’m here to commend Tom Shane, because what he’s achieved is a feat: The Shane Co. ads are a spoken package that is every bit as memorable and catchy as a musical jingle. Who will be the biggest star to change teams? He’s in his late 60s now, and has been recording these ads for four-and-a-half decades. And what’s one made-up, league-altering trade we desperately want to see? Neither happened—but at least Bell got paid, ‘60 Songs That Explain the ’90s,’ Episode 1: Alanis Morissette and the Greatest Eff-You Anthem of the Decade, On the debut episode of our new show exploring the music of the 1990s, we look at the history of "You Oughta Know," radio edits, and everything else surrounding Alanis Morissette and her triple-diamond-selling third album. The company is a direct diamond, ruby, and sapphire importer that operates 20 retail stores across the United States and their website ShaneCo.com. “I am a very consistent person, and I seldom change my preferences,” Shane wrote in a 2014 blog post that revealed, among other things, that he doesn’t actually like jewelry. It sells engagement rings and wedding bands and lots of other glittery things at outposts in the Bay Area, Minneapolis, Atlanta, Denver, Seattle, St. Louis, Portland, Nashville, Indianapolis, and beyond, or so I’m told. But just saying you’ve heard Shane talk wouldn’t do justice to the sonic carpetbombing that Shane Co. carries out. The music stops, and bam: Tom Shane’s deep, nasally voice fills the air, over-enunciating the directness of his sources and just how soon the holidays are. What I can tell you for sure about Shane Co. is that you can find stores in Cupertino, San Mateo, Novato, and Walnut Creek. 5 years ago. I moved away from the Bay Area a while ago; Tom Shane doesn’t tell people how to get to his stores in the city I live in now. But I have a friend in the diamond business. Let’s talk for a minute about Tom Shane. Shane Co. Radio Commercial 12/24/2016 MSTR Productions. That you can find them online at shane co dot com? What I’m trying to say is: I’m not one to shop for diamonds. follow this link to their commercial page on facebook But the internet does not seem to like Shane Co. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. There are catchy ads, and then there are Shane Co. spots. The words come to me sometimes, as they did this week, as they do every week, and I wondered: why? Shane Company or Shane Co. is the largest privately owned jeweler in the United States. You cannot — simply cannot — listen to the radio without hearing them. By Claire McNear Jul 15, 2016, 8:30am EDT Share this story. 9:00. It especially does not like Tom Shane, who, perhaps because of his humdrum ubiquity, has been the subject of outlandish, satirical tales. A blogger doesn't believe that the Tom Shane you hear on the radio today is the same Tom Shane that everyone has been hearing for the past 40 years. You will find that one-of-a-kind ring at Shane Co. at a great price. Shane Company is informative in their message. “I finish what I start, and keep promises that I make.”. More likely, it has to do with the repetition, the endless offers of jewels you’ll never wear and the feeling that you’re one or two offers of diamond-business friendship away from either a mental break or being hypnotized into handing over your credit card, a dizzy chicken staring glassily at the line drawn in front of your San Mateo–bound car. 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