All you need to do is become a member of The Drum. Steve9214 - I think this is a fairly recent phenomena in advertising - the advertisers and the people who have the product don't seem to care whether people like it or not as long as the advert is so odd or annoying that people notice it and talk about it. The Admiral is clearly and always was a man. Basic membership is quick, free and you will be able to receive daily news updates. ©2020 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. Registered in England. Helping publishers increase engagement, improve monetization and drive new audiences. Search 2,345 jobs in marketing, advertising, creative and media. You can unsubscribe at any time. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. I Admirals Admiral has always clear been a man. 75% of The Drum Magazine readership are senior management or above. The first of three ads will launch at 9pm on Sunday night just before Vera on ITV. Since when was an "Admiral" a young woman in a business suit. The one where she sings "oh what a beautiful morning"? Motor insurance giant Admiral is introducing a new character to the small screen in a series of TV adverts. The moment you realise a relationship is over. This will be followed later in the year by two further adverts that will see the Admiral promote the brand’s well-known multi-car offering and home insurance products. She concluded: “The TV advert marks the start of a wider marketing campaign that includes PR and digital activations, and we are looking forward to watching as our new Admiral becomes a familiar face in UK homes.”, The advert was created and produced by creative director, Jon Elsom, alongside Ken Sara and Charlie Harris from McCann Birmingham. McCann PR will drive the TV push with PR and digital activity in addition to the Admiral also appearing at London Waterloo on 23 March as part of an experiential event. If you’d like to join in, please sign in or register. This article is about: UK, Admiral, Advertising, Media, Media. Hit the C-suite spot. Explore the latest, and greatest, creative work from around the globe. Take a fresh approach to raising your profile with potential clients. It's a really rubbish advert, terrible script, bad acting and a lousy costume. Imagine Scottish Widows changed to a widower, you never see advertising gender-reassignment go the other way. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Narrated by Stephen Mangan, it also features the Admiral, voiced by Sally Phillips, her trusty canine sidekick and customer George. Oh dear no. Looks like shes got a thing for uniforms. Fanny Limare-Wolf, deputy marketing director at Admiral Group, said: "The Admiral brand has enjoyed some great success in recent years and following that success, now feels the right time to re-assess our brand and refresh our creative. I'd go full lez for a crack at her, she actually made my knickers moist., Just saw it again, and realised I'm a bit slow on the uptake - she's obviously meant to be a rival to Gio Compario in the annoying insurance stakes - doesn't bode well. The Admiral is clearly and always was a man. Throughout the development of the creative, from scriptwriting to casting and production we have become confident that our new Admiral embodies our core brand values of insurance expertise and customer care that is second to none. explains more about how we use your data, and your rights. Admiral, employs around 6,000 at its offices in South Wales in Cardiff, Newport and Swansea. The Health Secretary for England is giving an update this morning, The rugby headlines as showpiece English Premiership final thrown into chaos and Wales star admits he feared for his career, The headlines from Wales and around the world for Thursday October 15, Pub chain Marston's to cut 2,150 jobs because of restrictions, "The introduction of these further restrictions and guidance affecting pubs is hugely disappointing", Wales to play France in deserted Paris as national curfew announced, The France v Wales autumn rugby match has been the subject of internal rows and will now take place amid a Paris curfew that will confine French people to their homes, Manchester United star Marcus Rashford praises decision to extend free school meals scheme in Wales, It's announced today that the £11m scheme will continue in Wales up to and including Easter 2021, Coronavirus will have extreme effect on school resources and spending, warns major report, Per pupil spend has fallen 6% in a decade but school costs were predicted to soar 8% by 2023, even before Covid-19, Coronavirus infection rates, cases and deaths for all parts of Wales on Wednesday, October 14, Ten more people have died and a record 946 new positive cases have been confirmed, Married at First Sight star left crying and scared to go out by 'vile' and 'toxic' online trolls, Llanelli's Shareen Geers said she could never have prepared herself for the onslaught of abuse she would face after appearing on the Channel 4 show, Dad killed in crash 'driving too fast in icy conditions', inquest told, Peter Stradling was described as a proud family man who was always there for his children, Rugby ban in Cardiff and Swansea lifted but restrictions remain in eight other areas of Wales, Cardiff and Swansea are the latest lockdown areas where the ban has been removed, 'I'm paying £9,000 for Netflix' University students stuck indoors as hundreds told to self-isolate, More than 1,600 Cardiff University students are self-isolating, Cardiff council has started clearing away the outdoor cafe seating on Castle Street, This will be the last weekend, the local authority says, as it considers the next step for the street in the city centre, Twelve Welsh hospitals at most serious pressure levels due to coronavirus, "In some health board areas, the levels of coronavirus are now higher than those we were seeing at the peak in April". Admiral has taken a fresh stance on its long-standing admiral mascot opting for a female to helm the ship in its new ad campaign called ‘looking out for you’. Motor insurance giant Admiral is introducing a new character to the small screen in a series of TV adverts. The moment you open the manila envelope. Providing great companies with the recognition they deserve. Cant find her name but this came up as another advert she has done. The Latest news for the marketing & media industries. Admiral has taken a fresh stance on its long-standing admiral mascot opting for a female to helm the ship in its new ad campaign called ‘looking out for you’. "This includes a new face for our Admiral, who consumers will get to know better as the campaign continues. Holding events to support, inform, challenge and advise. Oh. Want to read this article and others just like it? The moment you realised you’ve fucked up at work. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. 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