James followed up a recent Instagram post aimed at critics with a message to Bryant, hoping that he made the late Lakers legend proud. I'd like to think that character embodies how James has emerged as a staple of American culture, especially in this age of social media, and I'd imagine his children revere him on and off the floor just as the young LeBron seemed to gaze at his older namesakes. The series of commercials features Mars showcasing Air Jordan’s to viewers and wondering if the shoes are the reason behind MJ’s success. All things NBA basketball. Dwyane Wade’s "Dominate Another Day" series checked all the boxes. They chanted Bryant's name while celebrating the championship on Sunday outside the Staples Center. I could talk about this commercial for hours, and maybe even longer if we want to start discussing some subsequent free-agent choices made by superstars in the last two years. Somebody help me out. To anyone who has gotten cold feet on a high dive or momentarily panicked at the top of a rollercoaster, Jordan’s predicament and reaction was instantly recognizable. And then it’s on: Jordan races for a Space Jam-style slam, his body swimming upwards towards the hoop. But it's impossible to make a good faith argument that Morey wasn't one of the best at his job. And 17 years later this has given me the ability to provide opportunities for my 1400 kids in Akron so that one day NOTHING is left to chance. The "chalk" is still a big deal even now. This commercial is bananas when you look at all the legends LeBron was able to muster up. Afroed LeBron James; early-2000s, quacky-businessman sunglasses on his face; freshly-pressed, all-white suit; whispering sweet-nothings on a flip phone while standing atop what appears to be a 40-foot high dive. It takes shots at nemesis Charles Barkley and "His Airness," Michael Jordan. The commercials gave fans the chance to see another side of Jordan and his charismatic personality. It's aged even better now that we know James is a self-proclaimed, over-emotional AAU dad. Behind every great basketball sneaker is an incredible ad that tells the story of the athlete and the product. Please check your email for a confirmation. LeBron makes it look so easy that people forget how much pressure he faced coming into the NBA. If there were no more humble beginnings.”, 17 years ago @nike took a chance on a kid from Akron. You can't help but cringe when the girls asks, "Did you win the championship?" It was good to see LeBron not back down and stick to his guns despite the criticism. The perfect lockout commercial. Business LeBron was calm and collected, oozing swagger and success. Zion Williamson Has the Makings of a Signature Sneaker Star. (In retrospect, this is also watching Darius Miles peak in real time). Check out the little boy's look at 0:22. Spike Lee’s Mars Blackmon character (originally from his film She’s Gotta Have It) is easily the best sneaker ad character of all-time. I don’t remember exactly when my younger, more impressionable self came to realize that basketball players epitomized cool, but this early '00s TV spot certainly didn’t hurt. But to me, the cream of the crop is the last ever campaign when they mimicked MJ’s "Frozen Moment" commercial. All Rights Reserved. LeBrons Commercials. LeBron caught a lot of flak for this spot, when if he made the same exact thing today, he would be applauded widely for it. It was the first time we knew LeBron was seriously funny and extremely marketable. The spot, created by advertising agency Wieden + Kennedy and Nike, turned Jordan from NBA star to global icon. Ranging from his hilarious "LeBrons" take, to the controversial "Rise," here are LeBron James' top five commercials ever. This is what all NBA commercials should include: A Mission: Impossible-esque stunt, a celebrity sidekick, and some incredibly on the nose yet oblique references to a star player’s rivals. LeBron’s first Nike commercial is damn near perfect. And then we had young LeBron, always looking for fun, headphones blaring, in-tune with pop culture. That single close-up surely holds the record for generating the most “I need those” instant reactions from viewers. There was Anthony Davis yelling "KOBE!" The series featured other memorable spots (especially this Goldfinger homage), but this one is my favorite because of the first line, “His Majesty is in good hands.”, Should I Be Who You Want Me To Be?, Nike, 2010. Indeed, the glance tugs the viewer in a very “Be Like Mike” way. The numbers make that bit clear. Overall, I thought it was a great commercial considering everything going on at the time. But we all knew what was going on. Basketball sneaker commercials are a huge part of the NBA fan experience. Instead, just watch this commercial, and remember how right LeBron was to a) join the Heat and b) how many of your favorite writers showed their a--es by complaining about it. Shout out Juelz Santana. The players were paid an extra $50k if they won the scrimmage to ensure some good footage would be captured for this spot. As Jordan prepares for takeoff, his glistening sneakers appear bright against the dimly-lit background, like a futuristic rocket-booster as they fill the entire screen for a few seconds. This commercial, released after LeBron signed with Miami in 2010, is probably my favorite. Old-man LeBron brought the flames. We’ve seen some incredible and entertaining ads from Nike and LeBron James over the past couple of decades, from “The Chosen One” to the Kobe and LeBron puppets to The LeBrons. Jordan’s became a status symbol and was seen on shows like The Fresh Prince of Bel-Air, Martin and in almost every rap video in the '90s. There were the "Black Mamba" jerseys they wore and won in for all but one game. There are plenty of great ads to choose from—including his rendezvous with the object of his affection,Tyra Banks ("Hey, Tyra, you forgot your toothbrush at my house!”) or the 1997 Super Bowl ad, which featured a '90s star–studded cast and names such as Tiger Woods, Barry Sanders, Michael Johnson, Ken Griffey Jr, Stevie Wonder, the aforementioned Tyra Banks, Jaleel White, Spike Lee and even Jonathan Lipnicki, the kid from Jerry Maguire. I've heard it before a bunch of times but never known who it's by. In his post game press conference, he was asked about potentially testing free agency this offseason and what he'd be doing to which he cryptically said "I have no idea.". But what made the overall LeBrons commercial series so iconic: it completely captured every aspect of James, even as he peppered in self-deprecating jokes. LeBron James is now the NBA's top sneaker seller and has many standout commercials throughout his career. SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. Whether you love him or despise him, one thing is sure: LeBron James has had a slew of memorable commercials. https://ftw.usatoday.com/2019/12/lebron-james-nike-commercial-akron On the day LeBron James makes his return to the Cleveland Cavaliers, Nike has released James' newest commercial, which celebrates the pride and emotion felt around the city. Nike didn’t need a soundtrack, a hype man like Mars Blackmon, or even a single word of dialogue to sell the Jordan XIs. It doesn't get any better than The LeBrons. use the following search parameters to narrow your results: subreddit:subreddit find submissions in "subreddit" This commercial was our introduction to "The LeBrons." Debuting in 1995 shortly after Hardaway showed his acting skills in Blue Chips (one of the greatest sports movies ever made), L.P. was not only insanely funny, but thanks to him, the sneaker culture and Hardaway’s brand and marketing appeal sky rocketed. Beautifully conceived and edited, the clip doubles a who’s who of one of the more stylish, lovable eras of NBA basketball: White Chocolate, Baron, Lamar, Vinsanity...and of course, Sheed steals the show. It features LeBron doing what he did for so many years on the Cavs—carrying the whole thing on his back and somehow making it work. Nike gave rising star Penny Hardaway an alter ego because of his quiet demeanor and he instantly became a fan favorite for kids. This is poetry in motion, it’s unforgettable, and it will never be topped. Just taking a look back through his 13 year tenure with the Rockets, the results... We all knew there was absolutely no chance that Anthony Davis was leaving the Los Angeles Lakers this offseason. (What was the budget for this???) As kids watch his highlights through the years, it’s James who watches a story about his Akron “I Promise School,” on his phone, as he asks, “You know what would be really special? The Crossover broke down some of the most iconic sneaker ads of all-time. I love these commercials, they crack my shit up, no seriously, I'll be sitting on the toilet thinking about these commercials and I'll start laughing. © 2020 ABG-SI LLC. The ad distills all the major elements of Jordan’s legend: his work ethic, leaping ability, superhero game, Hollywood persona and, perhaps most importantly, his relatability. Produced around 2006-2007, these commercials have spawned an animated web series of the same name in 2011. It was the first time we knew LeBron was seriously funny and extremely marketable. We're going to more epic commercial starring LeBron, hopefully for … Use of this site constitutes acceptance of our Terms of Use and Privacy Policy, including his rendezvous with the object of his affection,Tyra Banks. What is the music playing in the background? Even so, the nationally-televised ad that Nike cooked up—“100 foot hoop”—stands the test of time just like the sneaker. "He won't get in the water," bearded, old-man LeBron chides. They will KNOW that a kid from Akron is something special‼️ #ThekidfromAKRON pic.twitter.com/WFqi6nZLc7, — LeBron James (@KingJames) December 19, 2019, Sign up for the For The Win newsletter to get our top stories in your inbox every morning. , we have been `` trying '' to make a good faith that... 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