Gatorade spends nearly $20 million per year to be the only beverage that isn’t water consumed by NBA athletes. Gatorade is the must-have drink for most athletes. - Product Title Gatorade Thirst Quencher Powder, Frost Glacier Freeze, 76.5 oz Canister Average Rating: ( 4.6 ) out of 5 stars 26 ratings , based on 26 reviews Current Price $21.99 $ 21 . This year, 12 products -- some new, some repackaged -- are hitting working with teens to test and promote the new products. Gatorade also has an adult series called G Series Pro, which focuses more on personal trainers, marathon runners and elite athletes. to surfers, gymnasts and skateboarders. store shelves; new distribution deals with GNC and Whole Foods have (18 Count) Gatorade Zero Sugar Thirst Quencher, 3 Fl ... (18 Count) Gatorade G Zero Thirst Quencher, Variety ... (8 Count) Gatorade G Zero Thirst Quencher, Glacier F ... (8 Count) Gatorade G Zero Thirst Quencher, Orange, 2 ... (12 Count) Gatorade G Zero Thirst Quencher, Orange, ... (8 Count) Gatorade G Zero Thirst Quencher, Fruit Pun ... (8 Count) Gatorade G Zero Thirst Quencher, Lemon Lim ... (8 Count) Gatorade G Zero Thirst Quencher, Grape, 20 ... (12 Count) Gatorade Zero Sugar Thirst Quencher, Frui ... slide 2 of 3, The first phase, Prime, is fuel for everyday athletes. We also carry Sugar free electrolytes and … Targeted sponsorships allow branding to appear before all age demographics consistently, whether that’s on TV, at school, at work, or while commuting to or from these locations. According to Beverage Attracting teens Product Title 24 pack: Gatorade Sports Drink, Fruit Punch, 20 oz. for exercise rehydration," said John Sicher, editor and publisher - The G Series of Gatorade has the 13-17 year old high school athlete as their core target. There’s a good chance that if you’ve been working out, you’re reaching for a Gatorade. The turnaround hinges on a new campaign, an overhauled product While Mr. d'Amore manages an entire portfolio of brands -- he's Please enable JavaScript in your browser and reload the page. Last year's shift to G was meant to grab their Natalie also covers the retail and non-alcoholic beverage categories. As for the G Series Pro products, the core target is the 16-24 year old athlete. Over 50 years in the making, it's the most scientifically researched and game-tested way to replace the electrolytes you lose in sweat. And, despite competition from brands outside the category such as Average rating: 0 out of 5 stars, based on 0 reviews. The source for everything Gatorade. 70 List List Price $45.42 $ 45. This series is sold at specialty sports stores. Gatorade is designed for athletes because it replenishes the body with electrolytes and carbohydrates before, during and after an intense workout. Once upon a time, Gatorade stole Michael Jordan from Coke to grow their brand. Although Gatorade's main target is athletes, the company is doing more to promote the drink to teenagers who have perceived the drink as something that only their parents would drink. Gatorade is believed to have about a 30% penetration rate with the estimated 68 million athletes in its core target groups. What Facebook needs in its next CMO—and it's not a savior who will change everything, How to plan ads for an uncertain Super Bowl: just assume it’s happening, Influencer marketing bounces back strong as pandemic lingers, Richards Group fired by Motel 6 over racist remark by agency founder, Suggestive Kraft Mac & Cheese campaign vanishes after backlash, TikTok spins Ocean Spray-Fleetwood Mac viral video into a commercial, Kanye West urges Americans to write him in as President—and buy his pricey merch, Inside The Lincoln Project: Watch the ‘60 Minutes’ segment on the political ad-making sensation, Kraft pulls ‘suggestive’ Mac & Cheese ads and Motel 6 fires Richards Group over racist remark: Wednesday Wake-Up Call, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox.

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