Holden was the undisputed market leader and had a passionate following there in Australia from the 1950’s until the early 2000’s, another fine example of mad Mary’s disastrous leadership. 1/1 - All of us here at Ford Australia are saddened to hear the news that Holden will cease operations. Oops! GM’s decision to scrap the brand in Australia and New Zealand by 2021 has sent a shockwave through the Supercars field just days before the start of this year’s championship at the Adelaide 500. The AFL/SSN alliance between the Magpies, Swans and Giants in AFL and the Magpies, Swifts and Giants in netball is the start of what could be a good model. Holden said previously that it would stay in the top-tier Australian series until the end of 2021, however it was able to terminate its contract with the factory-backed Red Bull team and supplier Triple Eight Race Engineering a year early, allowing it to leave at the end of this year. Incase you ignorant nutcases assume lifes a joke,iy ain’t and i know more and worked + developed more holdens than ye packa corporate cowards combined! It was expected the Commodore - axed as a nameplate by Holden in December - would remain in Supercars through to the end of 2021. “What the cars look like, we haven’t arrived at yet.”. Where are we casting our net for competitors – and an audience? The motorsport world has been stunned after the General Motors announced the Holden brand would be retired by 2021. Holden hero Mark Skaife says Supercars must retain the brand's fan base once the cars are gone – and GM could be the key to doing it. U.S. automaker General Motors announced in February it had decided to scrap the Holden brand at the end of 2020, leaving the V8 touring cars championship under a cloud. Unfortunately, this is how we pay the bills and our authors. Supercars officials have been in discussions with GM about the category’s Gen3 regulations for the 2022 season and beyond. Anyone can contribute to The Roar and have their work • Do we want a set of rules that are very specific to Supercars (the current model) or do we want a set of rules that have a wider appeal and relevance to competitors in other categories? The choices we have available have grown exponentially, just as our attention spans have got shorter and distraction factors have increased, and many sports have evolved to reflect this. Hard decisions have been taken. That business model hasn’t changed a lot in the ensuing 27 years, but the automotive market and the demographics of the audience has changed – a lot. The planned pivot to focus exclusively on selling SUVs and utes is in line with how the Australian domestic market has evolved over the last decade and how Holden’s share has evolved within that market, particularly since the end of local Commodore production and the introduction of a poorly-received European-manufactured replacement. In a post on the company’s Facebook page, Holden said the company’s future within the championship was unresolved. We will miss you. A further seven Supercars teams are set to run Commodores in the 2020 championship. Every race live & ad-break free during racing with game-changing features and the FOX SPORTS race commentary team. Subscribe to GM Authority for more Holden news, Holden Commodore news, Supercars racing news and ongoing GM news coverage. The repatriation back to the GM parent of whatever profit is being generated (if any) is also being impacted by the decline in the AUD to USD exchange rate over the last two years. It’s time for a new business model. Triple Eight says it will retain its branding with Red Bull, with the energy drink giant contracted until the end of the 2021 season. Your email address will not be published. • How, when and where do we compete? The real question is will Holden still be around in 2022? The Australian, who is moving to McLaren at the end of the season, finished third in Sunday’s Eifel Grand Prix at the Nuerburgring after Mercedes’ early leader Valtteri Bottas retired […]. Quite simply, participating in South African and Indian markets – that are a lot bigger and offer a lot more potential for growth than Australia – has been deemed to be an inappropriate investment of capital. headlights, indicators, doors), making them easy to construct and repair, with a lot of common or spec components. “The Commodore will remain on track for the 2020 championship season and we’re looking forward to seeing it alongside the Ford Mustang once again this weekend.”. One of those, ex-factory team Walkinshaw Andretti United, expressed their sadness at Monday’s decision. June 2, 2020 — 10.22am. “Our team and supporters have bled red for a long time, the lion and helmet will live on in our team’s history forever.”. Supercars; Holden insists it's not leaving Supercars, Nissan a question mark. The vast tribes of fiercely brand-loyal fans that were the raison d’etre for the creation of the category in the early ’90s have dissipated, seduced by the many other brands and vehicle types that are now available in the marketplace (along with the competitive motorsport categories that reflect them). Supercars ANZ? “We had an OEM council meeting in December and we gave an update on where we’re heading with Gen3. By Andrew van Leeuwen Published on Friday March 9th 2018 Holden and Triple Eight have won eight team championships, six drivers’ titles since starting their partnership in 2010. “GM Holden and Triple Eight Race Engineering have reached an amicable agreement in the wake of Holden’s announcement that the manufacturer will be closing later this year,” the Red Bull Holden Racing Team said in a statement.

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