In 2013, Ricardo moved to Mexico to head up Sales, Marketing and Distribution, and to lead the commercial integration of Grupo Modelo. : Walmart’s VP of Global Sourcing Latin America on the future of coffee, The Top CSR Initiatives in Latin America against Covid-19, Set your mind to marathon mode: “Countries in Latin America and the Caribbean may face no choice but to live with the virus, perhaps for several more years”: World Bank, Five actions to make the most of digital transformation: commentary by OECD, ECLAC, CAF and EU, The 2020 crisis country by country: Belize, Peru, and Brazil in distress, Remittances to drop 19% in Latin America this year: a World Bank report (Open), How should the WTO be reshaped? Algorithms plan maintenance, and significantly reduce problems of product going out of specs. Fernando holds a degree in industrial engineering from Escola Politécnica da Universidade de São Paulo and a corporate MBA from Ambev. He manages our existing owned retail business which he drives through shaping the strategy, coordinating cross-market initiatives, and sharing best practices. The long arm of AB InBev’s IoT reaches its point-of-sale fridges. “At technology companies, you can have a great product now. It would take time to develop appealing products and it would not be easy to compete head-on against Amazon in that realm. This site uses Akismet to reduce spam. With a deep background in sales and marketing, he is relentlessly focused on anticipating consumer and societal trends while fostering a culture of constant innovation in order to meet the rapidly evolving needs of today’s consumer. He joined Ambev in 1995 and held various positions in Sales and Finance prior to becoming Regional Sales Director in 2001. As part of our commitment to responsible drinking, please confirm you are of legal drinking age. By pairing our industry-leading marketing capabilities with the innovation approach of ZX Ventures, Pedro will build on the success of our global brands and help us anticipate consumer trends. He most recently served as the Vice President of Finance (South America Zone) and Chief Financial and Investor Relations Officer of Ambev S.A. As of January 2019, we are bringing together Marketing and ZX Ventures under one global lead, Pedro Earp. With more than 20 years of global commercial experience spanning multiple markets, Michel implemented a strategic vision to lead industry and company growth. He joined AB InBev in July 2009 as Global VP Budweiser, based in New York, before moving into a dual role of Global VP Budweiser and Marketing VP. The app-driven platform also allows the company to take orders from these small retailers. By submitting this form, you agree to be bound by the Terms of Service and Privacy Policy, © 2020 Anheuser-Busch Companies LLC, St. Louis, MO 63118. David Almeida has been a member of the Senior Leadership Team since November 2015 and of the Executive Committee since July 2019. Anheuser-Busch InBev SA/NV manufactures alcoholic beverages. But the consumer space is full of activity and competitors, he said. Lucas joined us in 2002 as a Global Management Trainee in our Latin America Zone and has built his career in Marketing and Sales. Carlos was responsible for building the Skol brand in Brazil in 2001 and after that became Marketing Vice President for our Latin America North Zone. In his current role, JJ is consistently driving the necessary changes to evolve our company into a true consumer and customer centric one. She joined our company in 2000. Our goal is to become a better company, leveraged by technology.”, On the customer’s side, the brewer’s goal is to redesign connections. He was appointed Zone President of Mexico in 2013. In 2011, he relocated to Canada to lead the Quebec Sales Region and was then appointed Head of Sales for Canada followed by his appointment as Business Unit President in 2014. He joined Ambev in 1993 and has built his career in Marketing and Sales. “We had been around for hundreds of years, in a business that was not subject to disruption like technology was,” said David Almeida, the firm’s Chief Strategy and Technology Officer, in his interview with Latin Trade. Anti-Harassment & Anti-Discrimination Policy, Responsible Sourcing Principles for Farms. Prior to her current role, she was responsible for overseeing all legal issues in our North America Zone including commercial litigation, regulatory, labor relations, among other matters. How many wealthy people are there in Latin America. The Company produces and distributes beers. This year, Covid-related lockdowns greatly accelerated e-commerce adoption. Recently (March 2017), he announced a commitment to secure 100% of the purchased electricity used in our brewing and vertical operations from renewable sources by 2025. He most recently served as the Vice President of Finance and Technology for the North America Zone. “We are a platform at the center of our ecosystem, and we believe that we have the unique opportunity to connect our hundreds of thousands of suppliers, the six million customers we visit on a weekly basis around the world, and the billions of consumers who love our brands”. Upgrading AB InBev business centers around understanding and building better communication with consumers. There are 25 older and 6 younger executives at Anheuser-Busch InBev SA/NV. However, the company sharply shifted this view. Ricardo Tadeu is our Chief B2B Officer. Pablo is our Chief Owned-Retail Officer. Lucas is our Chief Sales Officer. A few years ago, the executive team at the world’s largest beer brewer, AB InBev, felt comfortable not being a digital company. “Do not interrupt them and provide relevant content”. Customers at corner stores. In addition to the role of Zone President, South America, JJ will maintain his role as BU President, Brazil Beer and will lead Ambev through our business transformation enabled by technology. Chief Strategy & Technology Ofcr, Anheuser-Busch Inbev SA/NV, Chief People & Strategy Ofcr, Anheuser-Busch Inbev SA/NV, Get Ready to See ‘Green’ Beer-Can Labels on Michelob Ultra, AB InBev Plans Scholarship to Promote Black Employees in Brewing, Anheuser-Busch InBev CEO Search: The King of Beers Needs a Makeover, Carlos Brito Bloomberg New Economy Conversation, Anheuser-Busch Is Back to Normal in China, How Budweiser Will Get People Back Into Bars, Budweiser Brewer Sees Demand Pick Up After Lockdowns Ease. It is an online directory that allows households to connect with neighborhood stores, to get groceries delivered to their houses. Today, much more efficient internet channels can be used to communicate with each consumer individually. On the consumer side, in the past, beer was big TV commercials, outdoors, and big sporting events, he said. Brito fosters a culture where our Purpose is to bring people together for a Better World, and our success depends on our team of talented and highly motivated people. He is also Six Sigma Black Belt certified. He joined InBev in 2002. In 2015, Carlos was appointed Marketing Vice President for our Global Brands. Since joining our company in 1998, Jean Jereissati (JJ) has had a proven track record of delivery having held positions of Regional Sales Director, Director of Trade Marketing, CEO of Cerveceria Nacional Dominicana, as well as Zone President, Asia Pacific North. David Almeida is Chief People Officer at Anheuser-Busch InBev SA/NV. “Ours is not a digital transformation for digital transformation’s sake. He then served as the head of legal and corporate affairs for the North America Zone and, most recently, as our global General Counsel. John holds a bachelor’s degree from Amherst College and a law degree from the University of Michigan Law School. The consumer has a pain point, we address that pain point”. This is the no-nonsense, business description of successful Zé Delivery in Brazil. A few years ago, the executive team at the world’s largest beer brewer, AB InBev, felt comfortable not being a digital company. He joined AB InBev 22 years ago and has broad experience, spanning across geographies and functions (including Finance, Sales, Integration, Strategy and People). He has also held Global VP roles for Corona as well as Renovation and Innovation. As our General Counsel, Katherine (Katie) Barrett is responsible for ensuring we’re growing our business the right way and are committed to ethical and transparent operations. “We had been around for hundreds of years, in a business that was not subject to disruption like technology was,” said David Almeida, the firm’s Chief Strategy and Technology Officer, in his interview with Latin Trade. Furthermore, AI tools process the data collected from retailers to individually suggest new products, and even to offer financial services like credit and digital wallets, much needed to live through the pandemic and thrive afterwards. Anheuser-Busch InBev serves customers worldwide. Carlos received a Degree in Business Administration from the Catholic University of Pernambuco and a Marketing specialization from FESP, both in Brazil. He has held various positions Argentina, Global Headquarters and led our business in Chile and Paraguay. The pain point was clear: customers wanted to get a cold beer in thirty minutes, at supermarket prices. Amazon and Alibaba, for instance, had vast amounts of data on consumers, and more importantly, on AB InBev customers. Ricardo is a Portuguese citizen and received a Degree in Mechanical Engineering from Rio de Janeiro Federal University in Brazil and a specialization in Management from the University of Chicago in the U.S. He joined our global legal team in 2009, focusing on mergers and acquisitions, compliance and corporate law. We can add value to them. “Our goal is not to become a technology company. David Almeida is 44, he's been the Chief Strategy and Technology Officer and Member of the Executive Committee of Anheuser-Busch InBev SA/NV since 2020. “Long term, what is going to define if we succeed or we die is our ability to connect with the consumer”. CEO Santiago Gutierrez sgutierrez@latintrade.com, Marketing & Sales Vice-President Maria Cristina Restrepo mcrestrepo@latintrade.com, Business Development Manager U.S. Clemencia Restrepo crestrepo@latintade.com, Subscriptions    Claudia Banegas cbanegas@latintrade.com, What Covid-19 is revealing about Latin America’s politics: Cynthia J. Arnson, How is AB InBev winning the minds of customers: David Almeida, Chief Strategy and Technology Officer, Colombia entices U.S. firms seeking to relocate, Globalization Index: This Central American country climbed five spots, The airline industry post-2020 – interview with Delta Air Lines Managing Director for Latam, Caribbean and South Florida, Have you had your Dalgona today? Jan is a Belgian citizen and received a Degree in Business Engineering from KU Brussels and a Master’s Degree in Business Engineering from KU Leuven, both in Belgium. That’s why the first spot in AB InBev’s digital transformation agenda is building a digital bridge to its customers (retailers, bars, and restaurants). Michel sets the course for Anheuser-Busch’s growth and long-term success. He focuses on supporting our Zone teams to accelerate growth in our existing non-alcohol business and on maximizing the opportunities we have in our existing portfolio. John Blood is our Chief Legal and Corporate Affairs Officer, as well as our Corporate Secretary. He leads brewery operations, quality assurance testing, raw material procurement, and product innovation for over 150 breweries and facilities around the world.

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