It comprises four schools: CRICOS Provider Code: 00301J Ministry of Education Registration Number : … and Ng, P.Y. Ho, P., Goi, C.L. (2015), The Use of Business Simulation Games in Teaching and Learning: A Literature Review, 3rd International Higher Education Teaching and Learning Conference 2015 (HETL 2015), 26-27 November, Curtin University, Sarawak. Location. Therefore, in our courses students are engaged in a skills and enquiry-based curriculum that incorporates real-world examples, case studies and group projects. CRICOS Provider Code: 00301J The Marketing department has an excellent team of dedicated faculty committed to providing knowledge that build confidence and develop skills required for future professional recognition of the department and its students. The Department of Marketing is committed to produce graduates who demonstrate the Curtin Graduate Attributes (CGAs). Curtin has successfully built an international reputation for research excellence, with 95 per cent of research ranked at world standard or above. Curtin University would like to pay our respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, … Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E. Goi, C.L. and Chieng, F.Y.L. Business success lies in its marketing and the importance of marketing can’t be debated. Curtin University, Malaysia The Marketing department offers a number of courses to develop students’ knowledge, skills and experience, and to enable our graduates to secure jobs in marketing at top national and international companies in Malaysia and worldwide. Marketing is an exciting and dynamic field of study; marketing is a versatile degree which will prepare student for a wide range of rewarding careers. (2014), Perception of Customers on Bintang MegaMall: Study on Customer Profiles, Marketing Mix, Shopping Behaviour and Patterns, Bintang MegaMall, Miri. Bachelor of Commerce (Management and Marketing) – Double Major – BCom (Curtin) MoHE approval code: JPT/BPP(R/345/6/0930) 11/24 Location Perth or Malaysia or Mauritius or Singapore Study Method Full-time Study Mode On-Campus Intake February or July Duration 3 Years ENQUIRE NOW HOW TO APPLY Management Management knowledge and skills are valued and needed in small-to-medium … Curtin University, Malaysia It is the marketing department's job to reach out to prospects, customers, investors and/or the community. Chieng, F.Y.L and Goi, C.L. The marketing department is the face of the company & most importantly promotes the business. Thank you for your interest in the marketing department. Academic Qualifications Graduate Certificate of Tertiary Teaching, Curtin University, Australia, 2010 PhD Business and Management (Specialisation in Internet Marketing), Management and Science University, Malaysia, 2008 Master of Information Technology Management, University of Wollongong, Australia, 2001 Bachelor of Computer Science, University of Wollongong, Australia, 2000 Office No. 26 – 30 October, Miri, Sarawak. Students are actively engage with appropriate learning, teaching, and assessment experiences that will enable them to develop and demonstrate the CGAs. The facility was developed with input from industry partners, including The Communications Council, the peak body in Australia representing agencies in the marketing communication industry. Funded by Miri City Council. Curtin Perth Curtin University Building 407, Level 3 Kent Street Bentley WA 6102 Telephone: +61 8 9266 7798. Goi, C.L. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). Tel: +6 085-630 100 ext. Goi, C.L. Goi, C.L. Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). (2013), The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion, 2013 2nd International Conference on Humanity, Culture and Society, Kuala Lumpur, Malaysia, 29-30 December. and Urud, A. On our website, you will find information about our admission processes and overviews of our courses from the department which include Bachelor of Commerce with double majors in, > Marketing and Public Relations (F1-K003) Our aim is to train future leaders to be top executives in the marketing field. (RM30000), Abdullah, S.K., Ho, P.P.L., Goi, C.L., Chieng, F.Y.L., Nee, P.H. Learn how to track, monitor and respond to comments, questions and complaints online in real-time. (2014), Three Days Two Nights: Mulu Trip That Has Influenced Mood, Emotion And Feeling, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.• Goi, C.L. PERTANIKA Journal of Social Sciences & Humanities, Journal of Business Economics and Management. Curtin is an internationally focused research and teaching university based in Perth, Western Australia. CRICOS Provider Code: 00301J Goi, C.L., Ngu, I.Y. and Lee, B. The Agency gives business students and professionals the opportunity to track online trends in real time and carry out social media marketing analytics for actual events and campaigns in a technology-rich environment. Human Resource Management and Organisational Behaviour, Financial Markets and Macroeconomic Dynamics, Scholarship in Teaching & Learning – Teaching Excellence Awards, Scholarship in Teaching & Learning – Publications, Professional Accounting Bodies Engagement, Programme Objectives and Programme Outcomes, 2021 Asian Meeting of the Econometric Society, Bachelor of Commerce (Finance and Marketing), Bachelor of Commerce (Finance and Management), Bachelor of Commerce (Banking and Finance), Programme Objective and Learning Outcomes, Graduate Certificate of Tertiary Teaching, Curtin University, Australia, 2010, PhD Business and Management (Specialisation in Internet Marketing), Management and Science University, Malaysia, 2008, Master of Information Technology Management, University of Wollongong, Australia, 2001, Bachelor of Computer Science, University of Wollongong, Australia, 2000, 11016 Integrated Marketing Communications 202. Goi, C.L., Lai, D.I.S., Chong, A.X.Y., Lee, M.V. CRICOS Provider Code: 00301J 24, Iss.1, pp.59 – 74. Goi, (2016), The Impact of Technological Change on Building a Sustainable City Pan-Pacific Conference XXXIII, 25 May. Curtin Law School . Ethics, responsibility and sustainability, Ethics, Responsibility and Sustainability in practice, National Indigenous Business Summer School WA, Accreditations and professional recognition, Faculty of Business and Law Endowment Fund, Blockchain Research and Development Laboratory, Women in Social Economic Research Cluster, Curtin Business School-DuPont Collaboration, Law, Technology and Labour Governance Symposium, WA Business Faculties’ Research Student Festival, Asia Pacific Public Relations Research and Education Network 4th International Research Symposium, International Cross-Cultural Communication Conference 2020, Strategic and systemic project management. (2014), Factors Influencing Foreign Tourists to Shop in Miri, Sarawak, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore. (2012), Implications for Business from Adopting E-Commerce: A Comparative Study between Malaysia and Singapore, The Eighth Asia Academy of Management Conference, Seoul, Korea, 10-12 December. Health, Counselling & Disability Services, How to apply – Higher Degrees by Research (HDR). The command centre’s multi-screen interface utilises Radian6 – a leading social media analytics platform – with touchscreen monitors to provide an authentic and interactive marketing experience. ABN: 99 143 842 569 and Chieng, F.Y.L. Kandala, B. and Goi, C.L. Curtin would like to pay respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields. The Marketing department offers a number of courses to develop students’ knowledge, skills and experience, and to enable our graduates to secure jobs in marketing at top national and international companies in Malaysia and worldwide. (2015), Networking Marketing, 12th Annual World Congress of the Academy for Global Business Advancement (AGBA), Universiti Malaysia Pahang, Kuantan, 16-19 November. Our aim is to train future leaders to be top executives in the marketing field. Student e-mail enquiries: cbs.marketing.students@curtin.edu.au . (forthcoming), The Impact of Technological Innovation on Building a Sustainable City, International journal of Quality Innovation, Springer Open. and Wong, D. (2014), Constructing a brand identity scale for higher education institutions, Journal of Marketing for Higher Education, Vol. The Department of Marketing is committed to produce graduates who demonstrate the Curtin Graduate Attributes (CGAs). and Ho, C. (2012), Sustainable Development: A case study of Miri City Council’s green initiatives, Miri City Council. Please contact us if you have any questions. Curtin Business School is well recognised for its excellence in teaching and the practical applied nature of its courses, and is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business.. (2015), The Relationship between Social Media and Brand Equity, International Conference on Management and Information Technology (ICMIT), Singapore, 20 December. Is Malaysian Brand Really Flying?, The Fifth International Conference on International Studies(ICIS2014), 1-2 December, The Royale Chulan Hotel, Kuala Lumpur, Malaysia. What Does Gen Y Really Want?, 3rd Asian SME Conference and Meeting. and Chieng, F.Y.L. (2014), Managing Brand Equity in Higher Education, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). Mailing Address Curtin Law School Curtin University GPO Box U1987 Perth WA 6845. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). and Ng, P.Y., Research Projects on the Governance of Local Agenda 21 (RM20000) and Say No to Plastic Bags 3.0 Campaign (RM30000). Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). Develop skills in social media marketing analytics. Webmaster Curtin University, Malaysia CDT 250, 98009 Miri, Sarawak. Ngu, I.Y., Chieng, F.Y.L. (2014), Smile: Where Social Media And E-Learning Collide, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak. Curtin University, Malaysia (RM125000). (2012), Men’s Purchasing Decision on Grooming Products: A Comparative Study on Customers’ Status, 9th Annual World Congress of the Academy for Global Business Advancement (AGBA), Ajman University of Science & Technology (AUST), UAE, 19-21 March. The CGAs are explicitly communicated to staff and students in all courses and unit documentation. Dr. Fidella Tiew Nga Huong Faculty of Business, Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Learn more about what a marketing department does in The Hartford Business Owner's Playbook. 2681 (GMT +8) If you are studying your course online, you can also access and benefit from The Agency’s integrated software wherever you are. Goi, C.L. Goi, C.L., Ngu, I.Y. Curtin Business School's Executive Education programs deliver practical skills and knowledge in a range of business areas including luxury branding, human resources, business strategy, tourism, international business, supply chain management and data analytics.

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