Final decision was made by using QSPM. 0000081102 00000 n <>>> ��L�*�5�=CUeRa��e����ƪ�B �C�,ɋO��! 127 0 obj <> endobj Aʬ�1*�C�y߼���/Wiˬ;.w�g;г��5����g��;����P��D*θ�s��d�J��r��ID�恨��8�O⺘�DR��DG'蘒i&ǘ�� �p�C����&��7�~��"ض�d�;9�^�(�� A����wX�>�����T�{��;A��6(�m���ԑr��m�� ���o^�_:p� The ratings range from 4 7 0 obj 0000080776 00000 n stream %���� 0000031169 00000 n 0000080613 00000 n Revealing the strengths and weaknesses of your competitors. 1 0 obj 0000072960 00000 n The Competitive Profile Matrix resembles an External Factor Evaluation (EFE) Matrix with a comparison to other organizations and/or companies. His interest and studies in strategic management turned into … CPM The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses. Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. �ψou�!����{�ݷݯ��w���W]X �! About Ovidijus Jurevicius. 3 0 obj 0 <> �5�o�������yY��L���O�Q��o)��O��%C�#�b�Ȍ�v_ �@ Different from EFE, critical success factors in a CPM are broader; they do not include specific or factual data and even may focus on internal issues. <> 0000064774 00000 n |���~S+k�|�����L�5� 3 0 obj Starbucks Industry Profile and Organization Analysis Spring 2013 MGMT-4900-01 Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino [�ͮ3�Id#\��bk0W9�B/ �Û�Ȑ�T3�G�s��$)�����(�)�ς�5Eɑ�p)�����h��n+�l�|����p�@�x& R�i��S�l��! @� %<>J�f2� 5�݋����Y4`}��jyf��� A� �6+sh4�� (#i��j�| l @���5 ����n}!Om�7`|��� 0000072797 00000 n 0000067772 00000 n <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 0000015487 00000 n <>>> �3&1ϳ�,Hh�y���I�$��)PH)44�pq3�@H�؜��Ą�"1�����ҡ�JJJM� m��V��@3TI U�DC�ZAƃ���iZ���7���>7��p� K����~J�"���s2��FA�vx0A�w 8�@��RF�fm ��`G�1�32�����`���q���N�[8ڄ8����x`S��2C*�)ff � 5 ��S7��U��ϐ|�� ӳ���u�w2�cf���'��`��Ϩ�(�X�4@A ij �er� 8 0 obj z(�jOx��R$���� a���2=P�4�H�pgx�11!��r >���N��4�0* S�) �?��߸" {��4)��>V�'�����W���zu.���Zz����E"�'ò8%��@p�:ϖo��zu���v�b%��^�6���ʖ���V�����7����c� 5�mw7�b�ݑ�g�����/�ms���xQo�,�����Y���. 0000073845 00000 n 6 0 obj x���[k�0����Q�Z���P <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 0000073384 00000 n <> 0000030916 00000 n H��VyTG��9�P�1������xp��*�]���@�0�� 3�!^�x��(*�U�+q5���(,4 endobj The Competitive Profile Matrix The competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. stream Rlp1u�&4��?�ᙲnU����YGA�U�NڵrQ��2.�J1�,�1��ѫ\2dR�4�W˚�����~^�(P�D��W�Ἴ� � \n�u��u�B�O�: ryw�>���~B\��yٺ��"����U�SA�Y ���5�f�N�kv "2�h�4�o�=�Ԭ� �����BLٳ@�Eq ����B 5 0 obj 0000001927 00000 n Understanding the CPM In order to better understand the external environment and the competition in a particular industry, firms often use CPM. %PDF-1.5 2 0 obj 0000004537 00000 n <> 0000063757 00000 n ˿���ᦾg���w������5j���EVD�K����k��j���ߊ��I,�m��hش�oWܩ�p 0000073682 00000 n 0000069098 00000 n 2 0 obj 0000062446 00000 n 127 39 @-P�p�e^};�Rx��˵�^��m����ŕF�e��Y�K���?.����;���-1��8Y�#Dž�P{*���4JC: A㶘5��[ I$td�����u���i�jB�$�*4^�F��u��P�T��а���B��`R��I�����{y�J}�ɿÆ7�fq۰`�b�` GZI"�U�P3�A1�넩��DD}?������pq��/6�gowٻ4�Z~�bkp�7��P�&��)1���u�ɸÙޓ�?�|��V6嶶9�9���ͽ�������vǶ��.ݿ��X�Dž�B�O���aCR�S[�׾���go*�xe���7q�S��_�K��#�BB����%�-M>�-�Ooe5���F�:6����:n������dE@jIwBsckk˧w9�:�"�=Gb�4e�����C�p� "���3_ި>z�����E������́<2����-�yݙ]6E�� :W��=�S�;=u�\� �#I5���ru&�IG� ]�$�8���}0�~o��1�Ĩ�Ш�Q ��!aa� ���h���}{�>�c����+�R���U��/�Cn�@�e|�.�0������ZL�ߑ}夷�޶�f�}�,yif���i���hOE����,�Yy���_4$=v�I����B�&��Jϊ�q��(��vR��;A❉e�F�� 0000095045 00000 n endobj 0000058703 00000 n %%EOF #�?�Ա�^����D���aFQ�̵pB�� Ri��C����y����X :qL���Yr�@P�0Q���~�� mV�oh,ɏ�4����qߴ5��C�7�i�H]=��6� ���N��E$Y��͂C�SU�� The ratings in this matrix refer to the strong or weak level of each factor. stream trailer x���[o��� �?�Q[���K 0+v��=p}��8��S[������+�Z�bE ���Y���pf������~r�&�ޝ�_�'wߦ_������緯�����l>Y��r�aL.oOOί9a�֒�ޟ�0R�F�������*Mn�@��O�����IMU��C���ӓϣO���h �F�&x�GKw��kF/�r���_�$�?��\�%hM�_qI5���V��F�w5�I�.rV�Z�����ѿ���_�=�+!� ���l�lɚ�����Ԋ�!�:g&�"�Z2��r�����}[����pyx�x���o!�T-^����H��b�����D���7�~�.���_����r�����O�~��%���L��΋D/��Bf�.�b�|��ۿ�ۢH RESEARCH FINDINGS The result of IFE analysis was obtained through a number of indicators of strengths and weaknesses. 0000002448 00000 n %PDF-1.2 %���� ���C��5�w�[��ݢ�*����S HQ���Z���i`W��Z�j�j�mV�Q �[���L-E=���3uDf`�^! 0000015750 00000 n 0000073547 00000 n endobj ���[|�!��"���/{���T�P��q�-`^���Yz��d!Q&>�TTLJQ����m�ۢ�=/��ޱ�1c�z�Α�u�����m����Y���������9����. The weights and total weighted scores in both a CPM and EFE have the same meaning. 0000003583 00000 n |�9 endobj 0000001862 00000 n endobj endstream endobj 128 0 obj<> endobj 129 0 obj<> endobj 130 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC]/ExtGState<>>> endobj 131 0 obj<> endobj 132 0 obj<> endobj 133 0 obj<> endobj 134 0 obj<> endobj 135 0 obj[/CalRGB<>] endobj 136 0 obj<>stream b�4�@�)P�����@��6`�;�-�� 4 0 obj <> �F%�$R��R� �D��L�ӤV��x�̌��Y!S�q+L��V�ir*n=Z��-�!�KaG����T��g4l��`�0�Q��K;`����M��Qɖ�-�v0��rb��I�ml�y����Nz�v�t��q^Ku��������1>�)��럅�7�sg����aӢ����;{�(���dB0^��+�9A�Wݖ��8��t�8�$��d�����uw�M��^������bF�쾕a�A0� ��C96­�������Lo9w�Og�^d�ypZt_`ܨ� Xl|�����o�6l�D�C>���Bx���{Çτ9��ڱ�E�AәT�����Ȯ3ٵ $�* M��J9M�dq���^�F���pG�T��)4��nJ�:RI���l�,BI����3tp=^�ex��+i�`�GM� ���H\�&�8��$GN�� 0000080939 00000 n 0000002118 00000 n jx�[^Y�o�eY������]���èi+�$�V�q�D���ZCcF�j4��DcmM�3Ơ�&���Ж��=�.43���駇��s�9�w���R1�v��4+��(v�5��UY��$�&�JS��ʬf �5�n�[^�*^Vꬬ� �����(т ��F�#�hy�E#dK4&��`x3��Z�F(��Ɛt�b���(m���R���'%:|�>s�N�j,�}91[�Z���*�2�$��|C��Pb F�Fk���l����j)(1!Y �9���za3o3�x���{�A0h��. The competitive profile matrix or CPM matrix is used as a tool in decision making. Ґ�P���jCu�*ë�[��d����I5c�@2�3���l���x�{۲b��Iv�[>�f��(#���2b$5—=B0�9�*��P�6Ԙ}C���)�bg Ovidijus is the founder of SM Insight and the lead writer since 2013. %PDF-1.5 Competitive Profile Matrix (CPM) identifies a firm's major competitors and their particular strengths and weaknesses in relation to a sample firm's strategic position (David, 2007). �e�g�n�;�k&i���{�Ü~ xref �H�pa\h(�����@�z��)�^��)d��2�=1'�l���l�����e��. endobj 0000003942 00000 n Assurance of Learning Exercise 3C: Developing an EFE Matrix for My University 87 Assurance of Learning Exercise 3D: Developing a Competitive Profile Matrix for McDonald’s Corporation 87 Assurance of Learning Exercise 3E: Developing a Competitive Profile Matrix for My University 87 Chapter 4 The Internal Assessment 90 AMAZON.COM, INC.: <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 8 0 R/Group<>/Tabs/S/StructParents 2>> 4 0 obj 1 0 obj Competitive Profile Matrix (CPM) The Competitive Profile Matrix (CPM) identifies Hershey’s competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. endobj Competitive Profile Matrix. 165 0 obj<>stream ���cqXF�ũ��b1�74���� �� x��}ْ�F��#�|$'�!T����ے��#Yci�� y 0000031231 00000 n The weight & total weighted score in both CPM and EFE have the same meaning. 0000000016 00000 n Competitive Profile Matrix (CPM) TOTAL 1,00 3,15 2,80 Market share 0,05 1 0,05 3 0,15 Global expansion 0,20 4 0,8 2 0,40 Customer loyalty 0,10 4 0,4 2 0,20 Financial position 0,15 4 0,6 3 0,45 Management 0,10 4 0,4 3 0,30 Price competitiveness 0,10 3 0,3 4 0,40 Product quality 0,10 4 0,4 3 0,30 However, critical success factor in a CPM include

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